Data that tells you
what to do next
I set up and analyse Google Analytics and Search Console so you know exactly what works in your store and what doesn't. SEO comes after — done properly.
From raw data
to concrete decisions
I don't just install tools — I configure them properly, interpret them and tell you what to do with what you see.
GA4 Configuration
Correct Google Analytics 4 setup: events, conversions, audiences and filtered views. No dirty data leading to bad decisions.
Search Console
Organic performance analysis, indexing, crawl errors and keyword opportunities already within your reach.
Custom dashboards
Clear reports with the metrics that matter for your business. No noise, no irrelevant data.
On-page SEO
Optimisation of titles, metas, URL structure, category content and product pages to rank better.
Technical SEO
Load speed, Core Web Vitals, data structure, canonicals and sitemap. What Google looks at before content.
Content strategy
Keyword plan and content aimed at attracting buyer traffic, not just visits that don't convert.
Audit first,
action after
Tracking audit
I review whether GA4 and Search Console are properly configured. In 90% of cases there is lost or misattributed data.
SEO diagnosis
I analyse your current organic visibility, technical errors, positioning opportunities and comparison with competitors.
Improvement plan
I prioritise actions by impact and effort. We start with what moves the needle most.
Implementation & follow-up
We implement the changes and measure. SEO takes time to bear fruit — but with good tracking we know if we're heading in the right direction.
I work well with...
Stores with dirty data
Your GA4 is unreliable, you have duplicate conversions or don't know if the data you see is real.
Businesses that depend on ads
You spend on advertising but aren't clear on which channel really converts or what your real ROAS is.
Brands that want to grow organically
You want to reduce dependence on paid traffic and build a sustainable organic base.
Teams without an analyst
You don't have anyone dedicated to data and need someone to set it up properly from the start.
Shall we start with the audit?
In a 30-minute call we'll see where the main gaps in your data are.